The RiverCity Company will ensure a vibrant, attractive and healthy downtown that is the economic, social and cultural centerpiece of the Chattanooga region by developing downtown real estate, making and programming great urban spaces, and employing creative urban design.

Inclusion …. Downtown should be for everyone.

History …. Reuse of historic buildings and respect for history should be key elements of a downtown strategy.

Quality …. Whatever is done should be of high quality.

Partnering …. Partnerships should be created and strengthened as a way of getting things done.

Importance of Place …. Public and natural places should receive particular care in building the downtown.

Citizen Involvement …. City building should be accompanied by wide-ranging citizen involvement.

Genuine …. Downtown should authentically represent Chattanooga and Chattanoogans.

Synergy …. Every piece and part of the downtown should contribute positively to the overall development and liveliness of the city around it.

Sustainability …. Downtown should be constructed to provide economic, ecological, and social sustainability for all its citizens today and in the future.

Arts …. Downtown should celebrate all the arts to heighten our everyday moments and add to the city’s quality of life.